Jaguar Land Rover (JLR) is embarking on a transformational journey that aims to redefine modern luxury through a sustainable lens. With their Reimagine strategy, JLR is committed to achieving carbon net zero across their supply chain, products, and operations by 2039.
To deliver on this ambitious goal, JLR has set a roadmap that focuses on reducing emissions across their own operations and value chains by 2030. These targets are science-based and have been approved to ensure their effectiveness in tackling climate change.
At the core of the Reimagine strategy is the electrification of their vehicle lineup. By the end of the decade, JLR plans to introduce pure electric models for their iconic Range Rover, Discovery, and Defender collections. Moreover, Jaguar, one of JLR’s esteemed brands, is set to become entirely electric, emphasizing the company’s commitment to cleaner and greener mobility.
While JLR is a British company at heart, with its design and engineering sites, vehicle manufacturing facilities, engine manufacturing centre, and battery assembly centre located in the UK, the company has a global presence. They have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs worldwide.
Jaguar Land Rover is a wholly owned subsidiary of Tata Motors Limited, which is a part of Tata Sons, a respected conglomerate. This affiliation enables JLR to leverage the expertise and resources of the Tata group to drive their sustainability strategy forward.
Through their Reimagine strategy, JLR not only aims to create luxurious and desirable vehicles but also strives to lead the automotive industry in sustainability. By combining innovation, electric mobility, and a commitment to reducing carbon emissions, Jaguar Land Rover is paving the way for a more sustainable future.
Jaguar Land Rover (JLR) is a British automotive company that is embarking on a transformational journey to redefine modern luxury through sustainability. Their Reimagine strategy aims to achieve carbon net zero across their supply chain, products, and operations by 2039.
To reach this goal, JLR has set a roadmap to reduce emissions in their own operations and value chains by 2030. These targets are science-based and have been approved to effectively combat climate change.
At the center of their strategy is the electrification of their vehicle lineup. By the end of the decade, JLR plans to introduce pure electric models for their Range Rover, Discovery, and Defender collections. Jaguar, one of JLR’s esteemed brands, will become entirely electric, showcasing the company’s commitment to cleaner mobility.
Although JLR is a British company with various facilities in the UK, the company has a global presence. They have vehicle plants in China, Brazil, India, Austria, and Slovakia, along with seven technology hubs worldwide.
Jaguar Land Rover is a wholly owned subsidiary of Tata Motors Limited, which is part of the respected conglomerate Tata Sons. This affiliation allows JLR to utilize the expertise and resources of the Tata group to propel their sustainability strategy.
Through their Reimagine strategy, JLR aims not only to create luxurious and desirable vehicles but also to lead the automotive industry in sustainability. Their combination of innovation, electric mobility, and a commitment to reducing carbon emissions is paving the way for a more sustainable future.
Definitions:
– Reimagine strategy: JLR’s strategy to redefine modern luxury through sustainability, aiming for carbon net zero by 2039.
– Electrification: The process of converting vehicles or systems to operate using electric power instead of fossil fuels.
– Wholly owned subsidiary: A subsidiary in which the parent company owns 100% of the outstanding shares, giving them full control.
Related links:
– Jaguar Land Rover Official Website
– Tata Motors Official Website
The source of the article is from the blog revistatenerife.com