Mercedes-AMG and renowned musician Will.i.am have joined forces to transform the way people listen to music while driving. Unveiled at this year’s CES exhibition, their creation, MBUX Sound Drive, adds a new dimension to tracks by incorporating extra pulsations, swells, and flourishes that respond to the driver’s inputs.
According to Will.i.am, driving and music are intertwined in a way that has yet to be fully explored. He envisions a car that “conducts” a song while the driver serves as the conductor. This innovative concept was showcased during an exclusive interview with Robb Report, where Will.i.am cruised down the Las Vegas Strip in a Mercedes-AMG EQE SUV equipped with the groundbreaking technology.
MBUX Sound Drive leverages data from various sources, including the accelerator, steering wheel, brake pedal, GPS, and other parameters, to add multi-dimensional layers to the music. For example, stepping on the accelerator triggers a revving sound that synchronizes with the beat, while turning the wheel prompts a flourish that enhances the chorus. The real-time responsiveness ensures that even the same song on repeat will offer a unique experience every time.
To bring this project to life, Will.i.am enlisted the help of a team of seasoned songwriters and producers. Together, they carefully curated a collection of selected tracks and individually modified each song using the new technology. Mercedes engineers then collaborated with the team to seamlessly integrate the app into the car’s operating system.
While Mercedes is the first automaker to embrace Sound Drive in its production vehicles, there is potential for future partnerships with other manufacturers. Although specifics were not disclosed, Will.i.am hinted at the possibility.
For Mercedes, the integration of Sound Drive is part of a broader effort to enhance its in-car technology and entertainment offerings. In preparation for the launch of its in-house MB.OS operating system later this year, the company aims to provide features such as an AI-powered voice assistant, immersive navigation, and integrated apps like Zoom and streaming video content.
Beyond offering an enhanced audio experience, Sound Drive holds the potential to revolutionize the music industry. According to Will.i.am, it introduces a new music economy, allowing songwriters to create music tailored to everyday activities such as driving. This opens up a whole new world of creativity and could even pave the way for the emergence of new musical genres.
In conclusion, Mercedes-AMG and Will.i.am’s collaboration on MBUX Sound Drive marks a significant step forward in reshaping the in-car music experience. By combining technology, creativity, and automotive innovation, they are setting the stage for a new era where music and driving go hand in hand like never before.
Article Summary:
Mercedes-AMG and musician Will.i.am have partnered to revolutionize the way people listen to music while driving. Their creation, MBUX Sound Drive, adds extra pulsations, swells, and flourishes to tracks that respond to the driver’s inputs. The concept was showcased when Will.i.am drove a Mercedes-AMG EQE SUV equipped with the technology. MBUX Sound Drive uses data from various sources to add multi-dimensional layers to music, creating a unique experience every time. Mercedes aims to enhance its in-car technology and entertainment offerings, and Sound Drive has the potential to revolutionize the music industry.
FAQ:
1. What is MBUX Sound Drive?
MBUX Sound Drive is a technology developed by Mercedes-AMG and musician Will.i.am that enhances the in-car music experience by adding extra pulsations, swells, and flourishes to tracks that respond to the driver’s inputs.
2. How does MBUX Sound Drive work?
MBUX Sound Drive leverages data from various sources, including the accelerator, steering wheel, brake pedal, GPS, and other parameters, to add multi-dimensional layers to music. For example, stepping on the accelerator triggers a revving sound that synchronizes with the beat, while turning the wheel prompts a flourish that enhances the chorus.
3. What is the potential impact of MBUX Sound Drive on the music industry?
According to Will.i.am, MBUX Sound Drive introduces a new music economy, allowing songwriters to create music tailored to everyday activities such as driving. This opens up new opportunities for creativity and could pave the way for the emergence of new musical genres.
4. What other features does Mercedes aim to provide in its in-car technology?
Mercedes aims to enhance its in-car technology and entertainment offerings. In addition to MBUX Sound Drive, they plan to provide features such as an AI-powered voice assistant, immersive navigation, and integrated apps like Zoom and streaming video content.
5. Are there potential partnerships with other manufacturers in the future?
While specifics were not disclosed, Will.i.am hinted at the possibility of future partnerships with other manufacturers to integrate Sound Drive into their vehicles.
Key Terms/Jargon:
– MBUX Sound Drive: Technology developed by Mercedes-AMG and musician Will.i.am to enhance the in-car music experience.
– AEQ SUV: An SUV model produced by Mercedes-AMG.
– GPS: Global Positioning System, a satellite-based navigation system.
– AI: Artificial Intelligence.
– MB.OS: Mercedes’ in-house operating system for its vehicles.
Suggested Related Links:
– Mercedes-AMG Official Website
– Will.i.am Official Website
– CES Exhibition Official Website